This blog is a free Internet Marketing training and resource center for Pulaski Travel Agents. Some of you have heard me talking about this resource center for quite some time. What you will find on this site is all that I have learned about travel over the last 7 years with Goldrush Getaways and Pulaski Tickets and Tours.
My Internet Marketing experience has come over a much longer learning curve so I hope that my perspective can save you some of the money I have invested in my internet marketing education.
You should start with a blog, establish yourself as an expert in whatever travel niche you start with as you build your list. The difference between a business and a hobby is the size of your client list.
You will learn to use social media as one of many ways to drive traffic to your blog. The are many ways to generate traffic but the intention is always the same. The goal is expanding your client base or list and growing a business that you can market to on a continuous basis.
As you grow your list, you will work more on converting that list into clients and those clients into $$$$.
There are many ways to monetize your website, which ideally should be determined before you begin building your website. Will you concentrate on selling ad space, Google adsense, banner advertising, selling travel directly, or a combination